Marketing Officer, Social Media, Kenya Tourism Board

Job Description

Key Responsibilities:
(i) Create and implement a comprehensive social media strategy aligned with theKTB’s overall marketing goals.
(ii) Identify target audiences and develop content strategies tailored to engage andresonate with these audiences.
(iii) Curate third-party content that aligns with KTB’s overall marketing strategy.
(iv) Plan and schedule social media posts using scheduling tools to maintain a consistent posting frequency.
(v) Optimize posting times to maximize audience reach and engagement.
(vi) Monitor and respond to comments, messages, and mentions across social media platforms promptly and in line with the brand’s tone and guidelines.
(vii) Foster positive interactions and address customer inquiries, concerns, and feedback.
(viii) Initiate and participate in conversations with followers and industry influencers toenhance the brand’s visibility and credibility.
(ix) Encourage user-generated content and engage with user-generated posts.
(x) Track key performance indicators (KPIs) such as engagement metrics, follower growth, website traffic from social media, etc.
(xi) Use social media analytics tools to measure the effectiveness of campaigns and strategies.
(xii) Prepare regular reports detailing performance and insights to guide future strategies.
(xiii) Work closely with other units to align social media efforts with broader marketing goals.
(xiv) Collaborate with design and content teams to ensure consistent brand messaging and visuals.
(xv) Stay informed about the latest social media trends, algorithm changes and platform updates.
(xvi) Continuously research and explore new tools and features to enhance the effectiveness of social media strategies

Key Qualifications and Experience
The ideal candidate must possess the following:
(i) Bachelor’s Degree in Marketing, Commerce (Marketing Option) or its equivalent qualification from a recognized institution – OR – Bachelor’s
Degree in any of the followings; Tourism Management, Business Administration or its equivalent qualification from a recognized institution with a Postgraduate Diploma in Marketing from a recognized institution
(ii) Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web, Trends)
(iii) Working knowledge of ad serving tools (e.g., DART, Atlas)
(iv) Experience in setting up and optimizing Google AdWords campaigns
(v) Working knowledge of HTML, CSS, and JavaScript development and constraints
(vi) Member of a relevant professional body
(vii) Proficiency in computer applications
(viii) Fulfilling the requirements of Chapter Six of the Constitution

HOW TO APPLY:
(i) Applicants can access a detailed advertisement and application details on KTB’s corporate website www.ktb.go.ke/vacancies.
(ii) Applications should reach us not later than 5:00pm (East African Time) on 30th June, 2025
(iii) No hard copy applications will be accepted.
(iv) Only short listed candidates shall be contacted.