Assistant Deputy Director Business Development (Tourism Product & Place Brands), Kenya Tourism Board Grade 4

Job Description

Key Responsibilities:

(i) Conceptualize and implement product & place brands according to market requirements on time and within budget
(ii) Develops & Implements the tourism products plans
(iii) Timely implementation of the departmental annual work plans
(iv) Manage the departmental budget & track utilization
(v) Regularly monitor the destination offering: maintain an inventory of resources and attractions, tourist facilities & services.
(vi) Implements the recommendations from market study on current and future products /experiences
(vii) Engages identified partners in the packaging & promotion of the various product brands and place brands
(viii) Builds a database of the members of each the product brand
(ix) Establishes Product clubs and regularly engage the members of each product brand on product innovations as well as packaging and promotion of the various products and place brands.
(x) Provides the industry with market intelligence (own and outsourced)
(xi) Regular reports on the implemented activities
(xii) Supports and mentors the team for them to produce content on each of the product & place brands
(xiii) Regularly engages with & supports the County governments
(xiv) Develop effective and interactive product development training tools.

Key Qualifications and Experiences

The ideal candidate must possess the following:

Bachelor’s degree in Business Administration, Marketing or a relevant field;-ORBachelor’s degree in any field with a Diploma in Business Administration,
Marketing
(iii) Master’s degree in any of the following is an added advantage; Marketing,
Tourism Management, Business Administration or its equivalent qualification
from a recognized institution
(iv) Member of a recognized professional body
(v) Management course lasting not less than four (4) week from a recognized
institution
(vi) Proficiency in computer applications
(vii) Fulfilling the requirements of Chapter Six of the Constitution

HOW TO APPLY:

(i) Applicants can access a detailed advertisement and application details on KTB’s corporate website www.ktb.go.ke/vacancies.
(ii) Applications should reach us not later than 5:00pm (East African Time) on 30th June, 2025
(iii) No hard copy applications will be accepted.
(iv) Only short listed candidates shall be contacted. Successful candidates will be required to satisfy the requirements of Chapter Six (6) of the Constitution of Kenya 2010 on leadership and integrity by submitting clearance certificates from relevant institutions.