Assistant Deputy Director, Partnership and Resource Mobilization, Ktb Grade 4

Job Description

Key Responsibilities:
(i) Implements partnership and resource mobilization activities
(ii) Implements departmental KPIs and annual targets for each audience (tourists,trade, sector, local community, KTB employees)
(iii) Generate email campaigns with designers and copywriters for approval.
(iv) Coordinates with different departments to implement the Kenyan IndustryEngagement Programme (training, business intelligence, webinars, etc.).
(v) Implements the departmental budget
(vi) Prepare reports on other destinations best practices (competitors and leadingdestinations)
(vii) Manages database for effective market segmentation and targeting
(viii) Sensitizes consumers on the portfolio of the Services provided by KTB to thesector using the different available channels.
(ix) Implements the contact plan for each target audience (sources, data structure,etc.)
(x) Implement deliverables of the marketing agreements
(xi) Implement consumer retention activities
(xii) Compiles periodical reports of emailing campaigns performance and otherdepartmental reports.
(xiii) Attain the target volumes and reach the quality of contacts in the CRM
(xiv) Analyze reports on customer complaints
(xv) Implements and monitors fundraising strategies, that includes yearly targets to meet the costs of the current and future programmes
(xvi) Develops and implements KTB’s resource mobilization strategy, policies and programmes
(xvii) Analyzes information and prepares reports and documents on activities related to resource mobilization
(xviii) Initiates and establishes relationships with donors at the National, Regional and International levels and lead in programmes that will facilitate this
(xix) Provides technical advice and support on grant proposal development to the programme team members
(xx) Develops innovative approaches in resource mobilization bothlocally and internationally
(xxi) Prepares reports to donors and relevant agencies
(xxii) Prepares and reviews of agreements with donors and other partners
(xxiii) Identifies and maps potential and emerging sources of funding and assessing their current usage and potential for the future
(xxiv) Develops proposals for funding
(xxv) Mentors and coaches

Key Qualifications and Experience
The ideal candidate must possess the following:
(i) A minimum of at least eight (8) years’ relevant experience with three (3) years in direct marketing, Resource mobilization, Customer Services/Loyalty program management and with three (3) years in a supervisory position
(ii) Master’s degree in any of the following is an added advantage; Marketing, Tourism Management, Business Administration, Project Management, Statistics & Economic or its equivalent qualification from a recognized institution
(iii) Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution – OR – Bachelor’s Degree in any of the followings; Tourism Management, Business Administration, Project Management, Statistics & Economic or its equivalent qualification from a recognized institution with a Diploma in Marketing from a recognized institution
(iv) Member of a relevant professional body
(v) Management course lasting not less than four (4) weeks from a recognized institution
(vi) Proficiency in computer applications
(vii) Fulfilling the requirements of Chapter Six of the Constitution

HOW TO APPLY:
(i) Applicants can access a detailed advertisement and application details on KTB’s corporate website www.ktb.go.ke/vacancies.
(ii) Applications should reach us not later than 5:00pm (East African Time) on 30th June, 2025
(iii) No hard copy applications will be accepted.
(iv) Only short listed candidates shall be contacted.